The biweekly field guide for business owners navigating AI search.

Building an accessible website isn't just for people—it’s the exact same work required to make your site readable for AI. Make your business discoverable with these simple, dual-purpose habits.

Practical ways to strengthen your AI visibility through better directories, useful content, crawler settings, competitor checks, and account security.

The Summary is still way to long 5:45 AM No, AI content won't get your site penalized... but slop still will. This issue covers that line, plus Bing Webmaster Tools and your Keyword Intelligence list.

Your website, Google Business Profile, and Yelp may be telling AI three different stories. How to make them match. Plus: Gemini connects to your Business Profile, 2FA done right, & query fan-out explained.

Google's AI agents are coming to local search this summer. Here's what to dial in. Plus: building a real Google review strategy, using AI to handle negative reviews, & protecting your CRM contacts.

Google Search Console basics for SMBs, the new self-serve ChatGPT Ads Manager, how to rewrite your About page for AI search, and protecting your email list.

SEO vs AEO explained, website mobile responsiveness, ChatGPT citing fewer sources, checking if AI bots can read your site, and topical authority.

Schema markup basics, Google's new Ask Maps feature, & a real case study on filling the AI content gap. Plus citation signals explained, social media account ownership, & the right way to leave a Google review.

SSL security, AI visibility for law firms, & a new CST feature that shows you who owns your query. Plus a Google reviews myth, AI Overviews explained, & one AI prompt every business owner should try.

83% of restaurants are invisible to ChatGPT. Learn why NAP consistency matters for AI search, how one Portland restaurant went from invisible to recommended, and why blogging drives AI visibility.

Google filed a patent to replace your web page with its own AI version, why your Bing Places listing matters more than you think, and what a home cleaning company did to start showing up in AI search results.

How AI search is quietly changing the way customers find local businesses, what to do about your Google Business Profile, and how to see what AI is actually saying about you.